What is SEO?

 


What is SEO?

        Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

        The search engines are used by the internet users to search for something that they want.

        And  if we want to provide the answer to that, it doesn’t matter whether we sell a product or service, write a blog, or anything else, search engine optimization is a must for every website owner. To put it in a simple word, SEO is all the actions you do to make Google consider your website a quality source and rank it higher for your desired search queries.

        For instance, You type something like SEO in search space, search engine dns fetches the data and provides the various links. To be in the first priority, we need to add several actions to our resource. That is exactly the search engine optimization. 

        Search engine optimization increases the web traffic with the respective users. That is, all the users cannot visit our page. And moreover that is not our ultimate aim. Our aim would be reaching the respective users for our website. This will definitely create the web traffic in our web pages. 

        SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

        We don’t need to know ALL the factors and the exact algorithms a search engine uses to rank our website. But we need to cover the key components of SEO to be successful.

        An easy way to understand the 3 most important factors is to imagine a bowl of soup – the SEO soup.



        There are three key aspects of SEO:

                Technical stuff – The bowl represents all the technical aspects you need to cover (often referred to as technical or on-page SEO). Without a proper bowl, there would be nothing to hold the soup.

                Great content – The soup represents the content of your website – the most important part. Low-quality content = no rankings, it is that simple.

                Quality backlinks – The seasoning represents the backlinks that increase the authority of your website. You can have great content and a perfectly optimized website but ultimately, you need to gain authority by getting quality backlinks – the last ingredient to make your SEO soup perfect.

          Every website is different, so take the time to really understand a specific site’s business goals. This will not only help you determine which areas of SEO you should focus on, where to track conversions, and how to set benchmarks, but it will also help you create talking points for negotiating SEO projects with clients, bosses, etc.

        Thanks for reading. To get more knowledge in computer science field, I strongly recommend you to get along with our posts.

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